Scent and Sensibility: Netflix’s Bridgerton and Emily in Paris Fragrances Have Arrived

Wear a touch of Netflix on your wrists . . . Netflix has brought two of its most beloved series, Bridgerton and Emily In Paris, to life in a whole new way – through fragrance. Both shows have launched their own perfume collections, letting fans literally wear their favourite stories.

The Bridgerton Fragrance Collection

Dear Gentle Reader, the ton has a new obsession – and this one you can wear.

Coty’s COTYLAB has unveiled its first seasonal fragrance line in partnership with Netflix, introducing a three-scent Eau de Parfum collection inspired by the scandalous and swoon-worthy world of Bridgerton. The limited-edition collection launched in January  2026 in 50ml bottles and 10ml pen-spray versions.

The Regency-era inspired collection features three distinct fragrances, each capturing the essence of the series’ most captivating personalities:

COTY Bridgerton Rebel Vanilla

Tempting Peach is for those who channel their inner Daphne Bridgerton during her debut season – innocent yet irresistible. This Chypre-Fruity blend bursts with notes of juicy peach, ripe mango, and mandarin, creating a carefree yet deliberately seductive aura that’s sure to catch the eye of any Duke (or eligible bachelor) across the ballroom.

Rebel Vanilla is the scent of an Eloise Bridgerton or a Kate Sharma: bold, unapologetic, and utterly unforgettable. This Ambery-Floral composition refuses to follow convention, opening with velvety rose, gardenia, and jasmine before settling into a rich gourmand vanilla heart. It’s the fragrance for those who would rather read feminist literature than search for a husband, yet somehow still steal every scene.

Graceful Hydrangea embodies the complexity of a Penelope Featherington: quiet elegance masking unexpected depths and hidden power. This Floral-Woody experience weaves soft hydrangea notes with blackcurrant, cedarwood, and decadent praline, much like a certain Lady Whistledown might blend sweet observation with sharp wit.

Each perfume arrives in pastel-toned glass bottles adorned with Regency-inspired motifs: a quill (for the writers of scandals), a diamond (for the season’s finest), and a masquerade mask (for those delicious secrets). The campaign features narration by none other than Golda Rosheuvel, reprising her commanding role as Queen Charlotte, who will undoubtedly determine which fragrance becomes the “diamond” of the season.

The collection invites fans to not just watch the drama unfold, but to wear it – because in the world of the ton, the right scent might just secure your happy ending.

The collection is not available yet in South Africa.

Michel Germain Parfums Launches Emily in Paris Fragrance Collection: Très Chic Scents for Every Parisian Adventure

Bonjour, fragrance lovers! If you’ve ever dreamed of spritzing on a little piece of Paris (without the hefty plane ticket), your wish has come true.

Michel Germain Parfums unveiled the Emily in Paris fragrance collection in 2024, perfectly timed with the Season 4 premiere of Netflix’s beloved series. The collection captures the essence of cobblestone streets, café culture, and those impossibly chic Parisian moments – all bottled up and ready to transport you straight to the City of Light.

The collection features five distinct fragrances, each one embodying a different facet of Emily’s whirlwind Parisian life:

Emily in Paris Eau de Parfum is the signature scent: bold, optimistic, and unapologetically American in Paris. This floral-woody blend opens with neroli, French pear, and wild blackcurrant before blooming into Parisian rose, jasmine, and lily-of-the-valley. It’s the fragrance equivalent of Emily’s first day at Savoir: bright, a little naive, but utterly charming and impossible to ignore.

Heartfelt channels those romantic, butterflies-in-your-stomach moments – whether you’re choosing between Gabriel and Alfie, or simply indulging in a perfect macaron at Ladurée. This feminine gourmand blends wild strawberry, sparkling champagne, and lychee with rose, macaron accord, and freesia. It’s sweet, effervescent, and captures every “will they, won’t they” moment that makes us swoon.

Romantic is for the dreamers who see Paris through rose-colored glasses (or phone cameras). With crisp green apple, pink peony, and magnolia, this scent embodies those picturesque strolls along the Seine, spontaneous photoshoots in front of the Eiffel Tower, and every Instagram-worthy moment that makes Mindy roll her eyes (lovingly, of course).

Je t’aime is the fragrance of a confident Parisienne – think Sylvie Grateau at her most powerful. Opening with pink pepper and raspberry before revealing French rose and gardenia, this scent knows exactly what it wants and isn’t afraid to go after it. It’s for those who order their coffee in perfect French and command every room they enter.

Pour Homme brings the boys into the mix – sophisticated, grounded, and effortlessly cool. With notes of cardamom, lavender, sage, and sandalwood, this is the scent for your Gabriel (the brooding chef with feelings he can’t quite express) or your Alfie (the charming Brit who makes you laugh). Masculine, refined, and très sexy.

The collection invites fans to experience Paris like Emily – with wide-eyed wonder, fearless fashion choices, and a fragrance wardrobe as versatile as her hat collection. Because in Paris, as Emily has taught us, life is too short not to smell absolutely fabulous.

Available from Edgars